How can you recognise trends early on and use them as an opportunity? Let us show you how you can carry out trend recognition for your company with little effort.
Keep Track Of Industry Influences And Publications
As a founder, you are often under time pressure. You often don’t have any left to keep up with interesting industry news. Despite this, how can you keep track of developments in your industry? Social media and a broad network are excellent tools to keep track of influencers and their opinions. This way, trends can be identified potential opportunities seized at an early stage.
Find Out About Current Industry Research And Trend Studies
Familiarise yourself with the many studies available to get a comprehensive picture of the state of your industry. This allows you to assess any development and align your strategic business goals with it. Many Swiss universities carry out informative and meaningful studies and their research is made available in their databases.
Listen To Your Clientele
It pays to talk to the clientele. Actively seek an exchange with them and learn more about their problems and needs thus gaining new insights and understanding how your company can position itself even better in the future.
Regular surveys of the customer base or a target group in the market you are operating in can provide valuable information on possible changes in the behaviour and needs of your clientele.
Use Digital Tools And Analytics To Monitor Behaviour In Your Industry
Digital analytics help you monitor consumer behaviour in your industry and your customers’ internet browsing patterns. Google Trends, for example, gives you an overview of the development of market trends. Google’s Keyword Planner allows you to search for which keywords are more likely to be used by your target audience. You can then use this information for your online advertising campaigns.
Watch Your Competition
The most successful companies are not only oriented towards the masses but seek new and innovative ways to stand out from competition. Observing your competitors can give you insight into their market positioning, and whether and how they are responding to emerging trends. By analysing their website, reviews and other communication channels, you can compare yourself to your competitors.
