A marketing strategy is the basis for subsequent measures planning. Are you implementing all the points of a successful marketing strategy? The following checklist will create an overview.
A marketing strategy is the basis for subsequent measures planning. Are you implementing all the points of a successful marketing strategy? The following checklist will create an overview.
Have you recorded the internal and external influences from the business and environmental analysis and combined them in the SWOT analysis?
In marketing control, have you stipulated how the success of the implemented measures should be reviewed or any adjustments made?
Have you defined appropriate measures and resources with which the marketing objectives are to be achieved?
Have you weighed up the advantages and disadvantages of the various marketing strategies and decided on a strategy that enables your company to achieve the marketing objectives defined?
Have the marketing objectives been defined using the SMART formula and geared to the medium to long term?
Has market segmentation been carried out and the target audience(s) determined?
