Strategic partnerships can help you enter new business areas and achieve success faster. However, there are some important points to bear in mind.
Strategic partnerships can help you enter new business areas and achieve success faster. However, there are some important points to bear in mind.
Have you analysed your competitors and their partnerships?
Do you know which complementary products and services your customers want?
Can the goals of the parties involved be better realised in a cooperation than on their own?
Is the offer and the customer benefit strengthened by the partnership?
Did you test the cooperation with a pilot project before signing the contract?
Has the procedure for certain situations and conflicts been regulated in detail?
Has the procedure for certain situations and conflicts been regulated in detail?
Is an appropriate dissolution of the partnership possible in spite of its success?
