As a detailed plan of how you will achieve your goals, your strategy explains your financial ratios and is therefore the central element of your business plan. To make your strategy particularly meaningful, it should explain in which markets you offer your service, how the distribution is done and who your product users are. When formulating your strategy, always make sure it is easy to understand.
Geographical markets: Explain in this section where (in which sites, regions, countries, etc.) you want to offer your service. Consider how easy or difficult it is to transport and what language barriers need to be overcome.
Product user The product user is your end customer. Explain accordingly in this section who will ultimately use your service. It does not matter whether you sell directly to this end customer or to an intermediary. By describing who will eventually use your service, a potential investor can assess how much potential your idea has.
Distribution: Distribution is the path that your service takes from you to the product user. Describe whether you sell directly to the end customer or whether your service reaches the product user via intermediaries. In the second case, describe as precisely as possible which parties are between you and the end customer.
