All About Google: Search Engine Optimisation (SEO)
Search engines generate a so-called index based on a website’s content. Only content that is legible for the search engine can be included in this index. This means that only text content is filtered out of the programme code. Images, graphics, animations, and the other multimedia content are not legible and are therefore not included […]
All About Google: Search Engine Advertising (SEA)
Search Engine Advertising (SEA), as the name suggests, is about placing paid advertisements in search engines. Please note that it is not to be confused with Search Engine Optimisation (SEO) . The goal of SEA is to use keywords place an advertisement at the top of search engine results. However, many users deliberately avoid paid ads and look for organic […]
Trend Recognition And Use
How can you recognise trends early on and use them as an opportunity? Let us show you how you can carry out trend recognition for your company with little effort. Keep Track Of Industry Influences And Publications As a founder, you are often under time pressure. You often don’t have any left to keep up […]
HR marketing: Recruiting talented employees
HR marketing is the application of marketing measures to future as well as existing employees. Companies must put themselves in the position of their employees and perceive them as customers and not just as workers. The aim is to convince, motivate and retain new candidates as well as existing employees in the long term. External […]
E-Mail Marketing
E-mail marketing is an exceptionally powerful tool. It can be a means of achieving a substantial increase in customer lifetime value (the amount of profit contributed per customer over the estimated period of a customer relationship). But take note: as effective as e-mail marketing is, it can be dangerous if it is not used correctly. […]
Website: A Successful Online Presence
As a company founder, your hands are doubtless full (and your mind, too!). Your day-to-day work as an entrepreneur keeps you busy yourself with planning, finances, infrastructure, official bodies and admin, often leaving little time to design your website. However, a website must always be up-to-date and must grow with the company. Where Should You […]
Cross-Media Marketing
The goal of cross-media marketing is to use a marketing message to reach the various target groupson the right channel, at the right time and with the right advertising tools, thereby making use of synergies, The communication channels combined for this depend on the objective, the different target groups and the company’s resources. Generally, four […]
Social Media Marketing
It is impossible to imagine marketing today without social media. These are platforms that enable users to exchange information and network widely through digital channels. WhatsApp, YouTube, Facebook, Instagram, Snapchat, LinkedIn and Twitter are some of the most popular social media in Switzerland and therefore the most important platforms for social media marketing. Social media […]
Overview Of Marketing Tools (Marketing Mix)
The term ‘marketing mix’ incorporates all actions and decisions that are important for placing a company and its offerings on the market successfully. In order to carry on a successful business, it is essential to implement the marketing mix effectively. Let’s compare the definition of marketing mix with baking a cake: changing one ingredient (such […]
The Marketing Strategy
A marketing strategy is a plan, or the basic idea of how a product or service can be successfully integrated into a market. It sets out how the marketing objectives derived from the corporate objectives can be achieved. Or, to put it another way, your company needs an effective marketing strategy in order to attract […]
