What is a business plan and when do I need one?

The business plan is the most important planning tool for your business. In it, you think through the future of your company in a structured way and get an overview of your most important goals, milestones and challenges. But your business plan is even more than just an aid to thinking. With a well-developed and realistic business plan, you can convince your financiers of your idea and pave the way to the capital you need.

In addition to the timing of your start-up, we recommend that you prepare a business plan whenever you want to change your business. Examples could be the introduction of a new product, the development of a new market or the succession of a company.

If you are writing a business plan for the first time, we recommend attending the IFJ’s business plan course. You can find more information about the course here.

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